Hyderabad metro launches Green Miles Loyalty Club; regulars can get free trips, lucky draw

Hyderabad: L&T Hyderabad Metro Rail Limited (L&TMRHL) on Friday launched the Green Miles Loyalty Club, a first-of-its-kind program in Hyderabad’s public transport system.

The project was launched as part of the Hyderabad Metro completing 50 crore passenger journeys since its inception.

Celebrating this achievement and vowing to continue the passenger experience, NVS Reddy, MD, Hyderabad Metro Rail Limited (HMRL), stated, “We are delighted to celebrate this significant milestone of 50 crore passenger journeys. This achievement reflects the growing trust and preference for Hyderabad Metro as a safe, reliable, and convenient mode of travel. The launch of the Loyalty Program underscores our commitment, to continuously improve the passenger experience and reward our regular commuters.”

Green Miles Loyalty Club

The Green Miles Loyalty Club is a customer loyalty program aimed to:

Reward regular passengers: Passengers using smart cards will earn points based on the number of trips taken in a calendar month. These points can be redeemed for exciting rewards like free trips, merchandise, and lucky draw gifts.

Foster a sense of community: The program creates a sense of belonging and appreciation among metro riders, fostering a more positive and connected commuting experience.

Promote sustainable travel: By incentivising metro usage, the program encourages a shift towards a more sustainable mode of transportation, reducing traffic congestion and carbon emissions.

How customer loyalty program works

Eligibility: The program is open to all passengers using smart cards for travel. Trips will be counted in a calendar month, and passengers need to maintain the required number of trips for three consecutive months to qualify for specific reward tiers.

Loyalty bands: The program offers three tiers: Silver, Gold, and Platinum. Each tier has specific trip requirements and offers a range of benefits, including free trips, exclusive merchandise, and participation in lucky draw contests with exciting prizes.

KVB Reddy, MD and CEO of L&TMRHL, said, “The Green Miles Loyalty Club is a unique program designed to recognise and appreciate our loyal passengers. This innovative customer loyalty program will not only incentivise ridership but also promote sustainable commuting habits within the city. I am confident that the Green Miles Loyalty Club will be a resounding success, further strengthening its commitment to providing a world-class commuting experience for the citizens of Hyderabad.”